Outsourced Accounting and Finance Leadership for Your Business

Clearer numbers. Stronger cash flow. More confident decisions.

What We Do

CapitalStrong provides outsourced bookkeeping, accounting, and finance leadership for growing businesses. We partner closely with founders and operators to bring structure, clarity, and discipline to their financial operations. From maintaining accurate books to building forward-looking financial models and reporting, we translate complex data into clear, actionable insights. Our work helps you understand cash flow, identify key profitability drivers, and evaluate the financial impact of important decisions before you make them. Ultimately, our objective is to equip you with the tools, visibility, and confidence needed to run your business more effectively and scale with intention.

Our Services

Bookkeeping (The Foundation)

Day-to-day financial execution that keeps the books clean, current, and reliable.

  • Transaction categorization

  • Bank and credit card reconciliations

  • POS, payroll, and vendor bill integration

  • Accounts payable processing

  • Accounts receivable tracking

  • Sales tax tracking and coordination

  • Expense review and optimization

  • Historical bookkeeping cleanup

  • Documentation and process standardization

Accounting (Control & Reporting)

Structured financial reporting that turns books into actionable information.

  • Monthly close process

  • GAAP-compliant financial statements

  • Industry-specific chart of accounts

  • Cash vs accrual accounting

  • Financial statement review and analysis

  • Unit-level and consolidated reporting

  • Weekly flash reports

  • Budget vs actual reporting

  • Lender- and investor-ready reporting packages

  • Accounting system design and improvement

Finance Leadership (CFO-Level)

Senior financial leadership embedded into the business to support key decision-makers.

  • Cash flow forecasting and working capital planning

  • Annual budgeting and reforecasting

  • Profitability and pricing analysis

  • Labor and cost structure optimization

  • Growth and expansion modeling

  • Capital planning and banking relationships

  • Investor reporting and governance support

  • KPI dashboard development

  • Scenario modeling and decision support

  • Strategic planning support

  • M&A and diligence support

Who We Are

CapitalStrong was founded by Kent Krekorian, an experienced finance executive who has held CFO roles across both software and service-based businesses, including Gracious Hospitality Management, SimpleReach, and SureSale. Throughout his career, Kent has partnered closely with founders and leadership teams to build financial infrastructure from the ground up, guiding organizations through periods of rapid growth and operational complexity. He has played a key role in helping these businesses evolve from early-stage operations into scaled enterprises approaching $100MM in annual revenue.

Kent holds an MBA from UCLA Anderson School of Management and a BA in Economics from University of Virginia.

Contact Us

If you’re ready for clearer numbers, stronger cash flow, and more confident decisions, let’s talk.